The essentials
- Source link: Drive, Dropbox, YouTube, Vimeo, Loom, or another shareable link
- Who the audience is: who the clips are meant to reach
- Main goal: awareness, leads, appointments, views, or consistent posting
- Priority platform: TikTok, Reels, Shorts, or all three
- Anything to avoid: topics, takes, language, or segments you do not want used