Send footage

What to send so we can cut quickly

The fastest projects are the ones with clean source material and a little context. You do not need a giant brief. You just need the right basics.

The essentials

  • Source link: Drive, Dropbox, YouTube, Vimeo, Loom, or another shareable link
  • Who the audience is: who the clips are meant to reach
  • Main goal: awareness, leads, appointments, views, or consistent posting
  • Priority platform: TikTok, Reels, Shorts, or all three
  • Anything to avoid: topics, takes, language, or segments you do not want used

Helpful, but optional

  • Examples of clips you like
  • Brand colors or fonts if you have them
  • CTAs you use often
  • Any deadline tied to a launch, listing, campaign, or event
  • Notes on who on your team should review first
Best-fit footage

The strongest source material is usually already in your backlog

Podcasts and interviews

Clear spoken moments, useful opinions, and repeatable themes make clipping much easier.

Webinars and trainings

Good for educational clips, authority building, and repeatable lead-generation content.

Talking-head videos

Perfect when the message is strong but the original cut is too long for social distribution.