Send footage

What to send so we can cut quickly

The fastest projects are the ones with clean source material and a little context. You do not need a giant brief. You just need the right basics.

The essentials

  • Source link: Drive, Dropbox, YouTube, Vimeo, Loom, or another shareable link
  • Who the audience is: who the clips are meant to reach
  • Main goal: awareness, leads, appointments, views, or consistent posting
  • Priority platform: TikTok, Reels, Shorts, or all three
  • Anything to avoid: topics, takes, language, or segments you do not want used

Helpful, but optional

  • Examples of clips you like
  • Brand colors or fonts if you have them
  • CTAs you use often
  • Any deadline tied to a launch, listing, campaign, or event
  • Notes on who on your team should review first
What happens after you send it

The buyer flow stays simple on purpose

1. Fit check first

CutLoop reviews the source before editing starts so you get a clear answer on whether the footage can become useful clips.

2. Package recommendation

If the footage is a fit, the next reply should point you toward Starter, Core, or a recurring setup based on the source and your goal.

3. Concise feedback after delivery

If you need trim, caption, or wording changes, send timestamped notes so small updates are easy to process without dragging the project out.

Best-fit footage

The strongest source material is usually already in your backlog

Podcasts and interviews

Clear spoken moments, useful opinions, and repeatable themes make clipping much easier.

Webinars and trainings

Good for educational clips, authority building, and repeatable lead-generation content.

Talking-head videos

Perfect when the message is strong but the original cut is too long for social distribution.

Delivery expectations

What makes feedback easy to action

  • Reference the clip and timestamp instead of sending broad reactions
  • Group notes into one concise message when possible
  • Flag caption fixes, trim changes, or wording issues separately
  • Call out any must-avoid claims or compliance sensitivities up front
If you are unsure what to send

Pick the clearest long-form asset, not the fanciest one

  • Choose the video with the best spoken substance
  • Favor clarity and useful moments over heavy production value
  • One strong episode or webinar is enough to test fit
  • If there is a deadline, say that in the first note